Birla White, India's largest white cement producer, has always been driven by innovation and excellence. The company has consistently been improving its product quality through technological advancements and diversifying its product portfolio.

Since Birla White had launched a new packaging, its increased visibility and appropriate retail merchandising at dealers’ stores had to be ensured in Ludhiana and Patiala.

For a period of 1 month, we utilised 2 branded Innovas to take 2 promoters to distribute merchandising material at the dealers’ stores. We handled the media planning, buying and execution for this campaign and also obtained all the required permissions in the two cities.

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