Asian Paints, India’s largest and Asia’s third largest paint company, has pushed new concepts in India like Colour Worlds, Home Solutions, Colour Next, and Kids’ World over the years.

When they introduced a new concept called ‘Ezy Colour Kiosk’ near various dealer stores across Bangalore, they wanted to promote the same amongst the target audience of 18+ adults from SEC A through Meru cab branding.

We executed the internal branding of 100 Meru Cabs for a period of 1 month. The cabs carried the message ‘A beautiful home is simple with the Ezy Colour Kiosk’ and made passengers aware of the kiosk and its uses.

Cab Branding