Barbeque Nation has served Mumbai diners the unique experience of the
live-grille concept and mastered it since its launch in 2006. The people have relished this offering, which led to its rising success and expansion. Barbeque Nation then started making massive headways in the casual dine-in market.

With the back-to-back launch of
5 outlets in 1 month, where restaurants were geographically spread across the city, Barbeque Nation wanted to grab the consumers’ attention closer to the outlets and remind them to enjoy the live-grille concept. While the target audience was families and youth; the challenge was to convert awareness to sales.

By selecting large format sites with huge broadcast capability to run the hoarding campaign, we gave the creative the desired exposure. The campaign ran for a month in Mumbai.

Hoarding