FabIndia, a well-known retail brand, sells various handmade products through its stores across India and overseas. Though they are best known for home linen and garments, they have expanded into organic food, personal care products, furniture and jewellery.

FabIndia’s main objective was to create an interest and a market for cottage industry. And the best way to achieve it was to increase the visibility of the brand as well as establish the superiority factor and trigger usability of the product amongst potential buyers, mainly men and women who want to buy completely Indian products. The company wanted to cover Delhi, Indore, Pune and Chandigarh in this campaign.

We suggested large and small format outdoor media options within the client’s limited budgets that included billboards, mall facade, dropdowns and bus shelters. We took care of the entire media planning, buying and execution.

Due to our national presence, we were able to deploy localised teams to execute this campaign. Flex printing was done at the different locations to save time and meet the deadlines. Vendors in all the four cities were kept on standby to ensure things were mounted on time. Site pictures, installation report along with newspaper-dated snaps for all the sites were sent to the client on time.

Hoarding, Unipoles, Bus Shelters, Mall & Multiplex Branding