Infiniti Mall, the famous shopping mall, wanted to promote its Planet World, which is a fun game zone with different exciting games and rides.

Since it was Diwali time and kids were on their festive vacation, the client wanted to increase awareness about the ‘World of Fun Planet Infiniti’ at their Andheri and Malad malls. The other advantage was that the tickets started from Rs. 70 only.

Since we were targeting parents and school kids and wanted high visibility, we used the back panels of Mumbai’s lifeline - the BEST buses that travel across the city constantly. Our focus area was Andheri and Malad, so we took 20 buses each from the four different bus depots of Gorai, Goregaon, Oshiwara and Poisar.

Bus Branding