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Kinder Schoko Bons Crispy

THE BRIEF

To launch the new Kinder Schoko Bons Crispy, a tempting milk chocolate bite with delicious milky, hazelnut filling. This product was an extension of Kinder Joy range by Ferrero. After its successful launch in Nashik, the product had to be introduced in the Kerala market with a big bang.

OUR ACTION

We suggested large and small format media options within the client’s limited budget, with main focus on the Cochin market followed by Trivandrum and Calicut. The campaign was launched successfully covering almost
33,000 sq.ft. area for 15 days. We also offered
2 additional days display as a value add to the client.The strategically placed billboard on the busy arterial road, oOh! Road targeted mothers with kids in tow during their busy day. The sign allowed the retailer to direct the mothers and their kids to the nearby shops. For this campaign, we handled the entire media planning, buying and execution.

SERVICE PROVIDED

Hoarding, Mall & Multiplex Branding, Wall Wraps, Mobile Van