Linc Pen & Plastics Ltd. is a 200-product organisation providing erasers, sketch pens, geometry boxes, pencils (wooden and disposable) and office stationery, among others, at a single stop.

The company wanted to launch their 2 new products, Touch Pen and UniBall Click Pen. The creative that pitted writing against texting had a powerful tagline ‘Angutha nahin kalam uthao’. The campaign was to run in Bangalore for two months.

We had to reach the communication to students, youth and office going people in Bangalore. Based on the estimate that around 4 lakh people travel by bus daily and 61% of 12-65 year olds travel by bus 4+ times per week, we recommended a bus branding campaign to the client.

Bus Branding