Pan Parag is a leading pan masala brand. In fact, its name is synonymous with the category itself.

Pan Parag was introducing a bigger pack priced at Rs. 5 and this needed to be communicated to its core target group In Raipur.

To catch the attention of 18+ year olds, a strikingly creative medium was used in the form of complete bus wraps. Raipur city buses were covered with the campaign message on all sides to ensure high visibility.

Bus Branding