The 2013 Integrated Marketing Communications for Emerging Markets (IMC) Project is organized by the Bureau of Foreign Trade (BOFT), MOEA, Taiwan, and implemented by the Taiwan External Trade Development Council (TAITRA) since 2010, as a part of the Taiwan Excellence branding efforts. IMC Project aims to assist quality Taiwan OBM (own brand manufacturing) companies in raising brand awareness and preference among consumers in emerging markets including Indonesia, India, Vietnam, Philippines, and Mainland China.

Taking charge of the entire media planning, buying and execution, we chose 5 hoardings at various locations in Delhi and backlit signages at the airport to promote the Taiwan Excellence campaign.

Unipoles, Airport Branding (Backlit Wall Wraps, Digital Screen, Digital Signages)